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In practice, along with the pfungwa of a Logistics chain, the term Logistics channel is often used. Traditionally, this pfungwa is associated with a marketing channel (distribution or distribution channel), implying that physical distribution functions are implemented in the Logistics channel.
Ndedzipi nzira dzekutarisa?


Nharembozha sedanho rekubatanidza bhizinesi

In practice, along with the pfungwa of a Logistics chain, the term Logistics channel is often used.

Traditionally, this pfungwa is associated with a marketing channel (distribution or distribution channel), implying that physical distribution functions are implemented in the Logistics channel.

Chinyorwa cheZvirevo Nenzvimbo imwecheteyo, cheni iyi subset yezvinhu zvekutarisa, kureva kuti, mutsauko wakakosha wakarara mumubatanidzwa wekubatanidza kwezvinongedzo muketani uye chiteshi. Inogona kufungidzirwa kuti chiteshi hachisi chojay chakarairwa seti yezvinhu, sezvo zvaringana, semuenzaniso, chakarongedzwa (bundu) chimiro.

Ngatimbokurukurai zvakadzama chimiro chemuumbi uye taura zvemafuta nzira.

Logistics kugoverwa zviteshi

Iro muunganidzwa wemasangano kana vanhu vanofunga kana kubatsira kuendesa kune mamwe masangano uye vanhu vehukama hwechimwe chinhu chakanaka kana sevhisi munzira kubva kumugadziri kuenda kumutengi. Iko kushandiswa kwenzira dzekuparadzira kunounza zvimwe zvinobatsira kune vagadziri:

  • Mari inochengetedza mari yekugovera zvigadzirwa;
  • mukana wekudyara mari yakachengetedzwa mukugadzirwa kukuru;
  • kutengesa zvigadzirwa nenzira dzakanyatsojeka;
  • Kubudirira kwakanyanya mukuona kuti kuwanikwa kwakawanda kwezvinhu uye kuiunza kune misika yekutarisira;
  • kuderedza huwandu hwebasa pane kugoverwa kwezvigadzirwa.

Saka, danho pane iyo sarudzo yekuparadzira chiteshi ndeimwe yeiyo inonyanya kukosha, iyo inofanira kutorwa ne manejimendi eSangano .

Iyo nzira yekugovera ndiyo nzira iyo iyo zvinhu zvinofamba kubva kune iyo mugadziri kune mutengi. Nharu dzakasarudzwa dzinobata zvakananga kumhanya, nguva, kushanda zvakanaka kwekufamba uye kuchengetedzwa kwezvigadzirwa pavanunurwa kubva kumugadziri wekupedzisira mutengi.

Masangano kana vanhu vanogadzira chiteshi chekuita huwandu hwebasa rakakosha:

  • Ita basa rekutsvagisa kuunganidza ruzivo rwunodiwa pakuronga kugoverwa kwezvigadzirwa nemasevhisi;
  • kukurudzira kutengesa nekugadzira nekuparadzira ruzivo nezve zvigadzirwa;
  • simbisa vatengi nevanogona vatengi;
  • Shongedza chigadzirwa kune zvinodiwa nevatengi;
  • kutaurirana nevatengi vanogona kuve vezvigadzirwa;
  • ronga kutenderera kwezvinhu (zvekufambisa uye kuchengetedza);
  • mari yekufamba kwezvinhu kuburikidza neyekuparadzira chiteshi;
  • Fungidzira njodzi dzinoenderana nekushanda kwechiteshi.

Zvese kana chikamu chemabasa aya chinogona kutorwa pamusoro nemugadziri, nepo mutengo wekugadzira mugadziri. Nekuda kwehunyanzvi hwemasangano emumhanyi, anowanzoita mashandiro emidziyo yezvinyorwa zvekugoverwa zviyero zvakanyanya. Kuverengera mari yavo, vapindiridzi vanobhadharisa mugadziri wekuwedzera mari. Nekudaro, mubvunzo wekuti ndiani anofanira kuita akasiyana mabasa echiratidzo chekuparadzira inyaya yekubudirira kwehuwandu. Kana zvikaitika kuita mabasa zvakanyanya, chiteshi chakavakwazve.

Logistics Channel mazinga

Distribution Logistics Chantle yezvinhu inogona kuratidzwa nehuwandu hwehuwandu hwemazinga avo ezvematanho avo.

Iyo Channel Dayer ndiyo yemurevereri iyo inoita basa rekuunza chigadzirwa uye muridzi pedyo neyekupedzisira mutengi. Kureba kwenzira kunotsanangurwa nehuwandu hwehuwandu hwepakati pakati pemubhadharo uye mutengi, wakaita senge matanho echiteshi, nhengo dzechiratidzo chekuparadzira.

Mienzaniso yezvikamu zvekuparadzira zvehurefu dzakasiyana siyana zvinoratidzwa mudhirowa.

Iyo nzira yekugovera inoratidzwa mumufananidzo ndeyechinyakare nzira. Izvo zvine yemugadziri akazvimirira uye mumwe kana anopfuura akazvimirira vanotsaukira. Nhengo yega yega yeturu ndeyemabhizimusi yakaparadzana, kuvavarira kuchengetedza zvibereko zvizhinji pachayo.

Iyo yakakwira midziyo yemunhu mumwe nhengo inogona kunge iri mukurasikirwa kweiyo purofiti yekubvisa system yehurongwa, sezvo pasina imwe yenhengo dzizere kana kudzora pane zviitiko zveimwe nhengo. Nharu dzinopararira dzakadaro dzinonzi yakatwasuka.

Vertical Distribution chiteshi ndege dzinogadzirwa nemubatsiri uye mumwe kana anoverengeka vanotsausa seyakaenzana system. Imwe yenhengo dzechiteshi, semutemo, kungave kune mamwe makambani ari kutora chikamu, kana kuvapa imwe ropafadzo. Nhengo yakadaro inogona kunge iri mugadziri, mutengesi kana mutengesi. Vertical zviteshi zvakavambwa senzira yekudzora maitiro. Ivo ndezvehupfumi uye vanosarudzika kudzokorora kwemabasa anoitwa nenhengo dzechiteshi. Paunenge uchigadzira chiteshi chekuparadzira chezvinhu, chisarudzo chiri pachimiro chechiteshi, ichocho, pane huwandu hwenhamba dzedzimhosva uye pane chaiyo yekuumbwa kwenhengo, inoiswa pamberi pekutanga.

Kana uchiverengera zvisarudzo zvinogoneka kuti zviitirwege kugovera, zvinodikanwa kuti uone mhando yevanyoreri inoshandiswa.

Logistics Channel - Chinyorwa chekugovera

Iyo main% ome chinangwa cheiyo logistics yekugovera system% ndeyekuendesa zvinhu kunzvimbo chaiyo panguva chaiyo. Kusiyana nekushambadzira, iyo inobata nekuziva uye inomutsa kuda, logistics yakagadzirirwa kuzadzisa kudiwa kunogadzirwa nekushambadzira mumutengo mashoma.

Channel Logistics inogona kutariswa seyakawedzerwa kwechikamu cheiyo logistics keteni - icho chakarairwa chikamu chevatori vechiratidziro pane mamwe maitiro ekuita. Pano, kudzikama kunonzwisiswa zvakanyanya sekupiwa kweiyo nzvimbo yekubva uye yekupedzisira mutengi yekuyerera.

Zviripachena, mhinduro yedambudziko rekuronga kugovera nzira dzinopararira dzinoita basa rakakura mune izvi. Nekuda kweiyo huwandu hwechinhu chekudzidza, %% О.SANGANO DZESVONDO uye KUSVIRA KUSHANDISA IZVO ZVINOGONESA% Izvi zvinoshandawo kuzvidziviriro chiteshi.

Kupfupisa pfungwa dziri pamusoro, tichafunga nezvechirongwa chezvinhu zvakaparadzaniswa pamusoro pekufamba kwekushambadzira, tichizadzisa zviyero zve %% Kuchengetedza, kutakura zvinhu zvekugadzira uye kufambisa kwezvigadzirwa.

Mibvunzo Inowanzo Bvunzwa

Ko matanho emigodhi anokanganisa kupa tambo yekubudirira?
Nharembozha dzinotamba chiitiko chakakosha mukutsvaga nzira nekutsvaga nzira nenzira dzinotakurwa kubva kune vanoendesa vatengi, vanokanganisa kukurumidza kwekutumira, mutengo, uye zvese zvinopa chiratidzo cheketani kuvimbika.

Elena Molko
Nezvemunyori - Elena Molko
FreeLancer, Munyori, Webhusaiti Musiki, uye nyanzvi yeSeo, Elena zvakare nyanzvi yemutero. Iye anovavarira kugadzira ruzivo rwemhando yepamusoro riripo kune zvakanyanya, kuvabatsira kuvandudza zvese zvavo uye nyanzvi yehupenyu.




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